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Jean-Marie Périer’s transforming BMW dealerships around France into art galleries

When the Swinging Sixties hit France, there was one person at the heart of it all — Jean-Marie Périer. As the photographer of French magazine ‘Salut les Copains’, Périer famously captured pop stars the world over. And now, he’s bringing his iconic images to a French BMW dealership near you…


A three-stop journey, Jean-Marie Périer’s Pop-Up Photo Tour, called “Flashback”, will start at the BMW Brand Store in Paris on 12 April, move to Dijon on 26 April, and then finish in Velizy on 31 May. In addition to displaying some of his most iconic images of celebrities from the 1960s — including The Beatles, Johnny Hallyday, The Rolling Stones, Miles Davis, James Brown, and François Hardy, to name but a few — Périer will accompany his art and be on hand among the fine German machinery to talk about his artistic process, anecdotes about the photos, and the adventures he went on to capture each celebrity in their truest form. For both the pop culture junkie and the Bavarian buff, BMW is proving that France is the place to be this spring!

Photos: BMW France

For more information on the exhibition, visit the BMW website. If you’re looking to purchase a modern or classic Bavarian beauty, you can find hundreds of BMWs listed for sale in the Classic Driver Market.