Louis Vuitton has taken its Art of Travel philosophy somewhere rather unexpected: into the cockpit of two Porsche 911s reimagined by Singer from California. The high-profile collaboration between two of the world's most renowned luxury brands, both celebrated for their bespoke craftsmanship, brings together the French luxury house’s leatherworking, luggage-making and watchmaking expertise with Singer’s obsessive approach to engineering and restoring classic 911s.
The result is two very different cars. The Singer Classic is based on a Porsche 964 coupé and wears a striking Saffron, cobalt blue and yellow livery. Its naturally aspirated 4.0-litre air-cooled flat-six sends power to the rear wheels through a six-speed manual gearbox. A bespoke roof rack, luggage and even a surfboard make the car’s grand touring brief unusually clear. Inside, Louis Vuitton’s influence runs deep. Leather inspired by the house’s VVT material covers the cabin, while yellow stitching and diamond-patterned embossing reference its trunks. Metal controls are individually finished, and the instrument graphics borrow cues from Louis Vuitton’s Tambour watches.
The second car, the Classic Turbo, takes a more relaxed and nautical direction. Based on a Porsche 964 cabriolet, it combines Calcaire Lutétien white bodywork with natural leather and extensive wood detailing. A 3.8-litre twin-turbo flat-six, six-speed manual transmission and selectable drive modes give it a very different character from its naturally aspirated sibling. Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, conceived the cabriolet as a mélange of classic automobile and yachting themes. The rear luggage area, wooden surfaces and gold accents reinforce that idea, while bespoke luggage is designed to fit the car itself. Perhaps the most revealing detail is where the project started: a detachable mechanical dashboard clock inspired by the Tambour. What began as a single timepiece evolved into a complete rethink of the cars’ interiors and functional elements. Both Singers come with bespoke Louis Vuitton items created specifically for the two cars and their owners.
For Louis Vuitton, it is a first-of-its-kind co-branded automotive project. For Singer, it is another demonstration of how far its 911 reimagining philosophy can be pushed when two of the world's most sophisticated philosophies of craftsmanship are given the opportunity to overlap.
Photos via Singer & Louis Vuitton
