Isn’t it great to see Lamborghini thriving? The company’s model range is the best and most diverse it’s ever been — something that’s set to continue with the introduction of the Urus SUV later this year. Its financial woes are a thing of the past, and waiting lists are snaking around the world. This year, Lamborghini forecasts that it will sell 7,000 cars. For some context, in 2007 some 2,400 cars left the factory, and 10 years before that, while under Indonesian ownership, just 209 Diablos saw the light of day.
Porsche can never be accused of not trying new ideas. Over the years, it’s made several attempts at producing cars it genuinely believed were replacements for its formidably successful 911. Alas, Porsche’s customers had other ideas, and the air-cooled 911 clung on right up until 1999, when it finally bowed to the inevitable and was replaced by the water-cooled 996. Suffice to say, the 911 continues to thrive to this day, alongside the entry-level Boxster and Cayman and the luxury Grand-Touring Panamera, the latter of which has its roots in the economic turmoil of the mid-1970s.
