Would you spend a million dollars for the first Ferrari Luce?

Ferrari's first-ever electric car, the Luce, is heading straight to auction. Chassis 0, the first production example ever built, crosses the block at RM Sotheby's Monterey on 15th August, without reserve, estimated at $1,100,000. As a charity sale, who knows where this one will go!

There are moments in automotive history that mark a genuine before and after, and Ferrari building an electric car truly feels like one of those moments. The Luce — Italian for "light" — represents the Maranello marque's first fully electric model, and everything about its introduction has been handled with the kind of deliberate, considered theatricality that Ferrari does better than anyone. It may have caused quite the stir upon its release, but what will happen when it goes under the hammer?

The first production chassis of the entire programme, identified simply as Chassis 0 and fitted with a dedicated plaque to confirm its place in history, has been configured through the Ferrari Tailor Made programme and consigned to RM Sotheby's Monterey auction on 15th August 2026. It is offered without reserve, with all proceeds directed to the Ferrari Foundation's educational initiatives.

The specification developed for this particular car takes its theme from light itself, specifically white, and its capacity to transform the perception of surfaces. The exterior carries an exclusive Madreperla semi-gloss finish, a formulation developed specifically for this chassis using a dedicated Tailor Made pigment that produces iridescent reflections shifting from green to violet depending on the angle and intensity of the light.

Inside, the cabin introduces Le Mans metallic leather in Perla, an exclusive material derived from carefully selected Swiss hides, chosen for both its softness and its ability to diffuse light within the interior. Secondary elements are finished in Grigio Corvara rather than conventional black, reinforcing the luminous character of the entire project. Dedicated wheels, bespoke brake calipers, and the Ferrari logo set against an optical white background complete a specification that could only have emerged from the Tailor Made studio.

The estimate is $1,100,000, but we've seen Ferraris head to charity auctions before, so who knows where this one could end up. For a car of this significance — Chassis 0 of Ferrari's first EV, one of the most consequential models the company has ever produced — this might be the cheapest it will ever be!

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