LaCalifornienne turns Rolex watches into pop art
LA state of mind
With names such as The Time is Now, Sunset Palm, and I Love LA, laCalifornienne is bringing a youthful spirit to the classic Rolex Oyster Perpetual. But it doesn’t just stop at nomenclature — each wristwatch features a bold face in aqua, flamingo pink, peach, pastel blue, deep sea blue, or mint, as well as a natural vegetable tanned leather strap dyed in a bright colour or hand-painted in a unique design. If the bold-coloured face just isn’t enough California for you, there are five pieces that have been hand-painted by artist JayDee that represent the true spirit of the state, from sunsets and palm fronds to pastel-coloured classic cars and graffiti-inspired typography. Whether skiing in the Alps or swimming in the Indian Ocean, a pop of Californian colour is always welcomed.