Along with BMW, Mercedes-Benz and Porsche, Adidas is certainly among the most recognised German brands in the world. Football stars, tennis champions, racing legends and basketball heroes all wear the trainers of the brand founded by Adolf ‘Adi’ Dassler in 1924, as well as pop stars and rappers.
Today, Adidas is not only a billion-dollar global brand, but also an icon of pop culture. A 644-page illustrated book has not been published by Taschen, which tells the success story and provides rare insight into the Adidas collection. Among more than 350 shoes feature in The Adidas Archive – The Footwear Collection, which “shows originals, vintage models, never-before-seen prototypes and collaborations with important designers such as Stella McCartney and Yohji Yamamoto.