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Would you buy a car because of its backstory?

Yes, there's a LaFerrari at Broad Arrow's Zoute sale. But Classic Driver's latest Market Insights goes hunting for the stranger stories, and discovered a Piëch-engined M5, a king's Cadillac, and the world's first carbon-fibre road car, built quietly in Monaco.

Every auction has its headline lot, and at Broad Arrow's Zoute sale that's a LaFerrari, estimated €4–5 million and entirely deserving of the attention. But that's not what Classic Driver's latest Market Insights episode is actually interested in, because scattered through this year's catalogue are cars whose backstories are worth more than the metal itself.

Take the E39 M5 that looks entirely ordinary until you learn it's running one of only three experimental W10 engines ever built by Ferdinand Piëch's team — a stepping stone toward the Veyron's W16 — and was Piëch's own daily driver. A regular E39 M5 might fetch €60,000. This one's estimated at €250–350,000. Then there's the Z8 once owned by Pete Sampras, barely driven and later passed to the man behind Paris's most glamorous nightclubs; a Cadillac that carried Belgium's young King Baudouin on official visits; and the MCA Centenaire, an obscure Monaco-built machine that may be the world's first carbon-fibre-chassis road car, beating the McLaren F1 to the title, with a Countach V12 under the back and a Formula 1 legend behind its engineering.

There's also a second layer running through the sale: cars built by hand, in tiny workshops, by people slightly obsessed — a 15,000-hour Daytona Shooting Brake, a stripped-and-reskinned Lancia Delta Futurista, a modern 037 tribute built by the original engineers.

The takeaway? Increasingly, collectors aren't just buying cars. They're buying stories nobody could make up.

Watch the full episode on the Classic Driver YouTube channel.

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