The East African Safari Rally is one of the most legendary and demanding motorsport competitions in the world, and this year Automobili Amos are taking the Kenyan challenge head on from December 5th to 13th. The rules are simple: only two-wheel drive cars built before 1985 are allowed to enter this 3,000 kilometre marathon of fine red dust, jumps, river crossings, and unpredictable weather conditions. 

Naturally, their ride is nothing short of jaw dropping: a safari-modded Ferrari 308 entirely prepared by Eugenio Amos and his team after of a year’s worth of rigorous testing to make sure their all-terrain prancing horse is up for this monumental challenge. 

However, they won’t be doing it alone. Automobili Amos have partnered with SEASE — the lifestyle brand founded by brothers Franco and Giacomo Loro Piana — who will support the venture as the main sponsor. SEASE brings its lifestyle vision into the challenge through the design of the livery — which pays homage to the historical codes of the Safari legacy — and the development of a dedicated kit for the team competing in the Kenyan landscapes.

“The Safari Rally has always been an extreme challenge, pushing driver, teams, and cars to their limits. Together with SEASE we have translated this spirit into a project shaped by emotion, authentic imperfections, and great passion – something I am proud to bring with me into the African dust,” Eugenio commented ahead of the competition. We’re delighted to announce that Classic Driver will be bringing you along for the ride as the official media partner, so stay tuned for more exciting reports from this incredible adventure.