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Snapshot, 1978: Gunter Sachs touches down in St. Moritz

He might have defined the jet set, but when Gunter Sachs took off for St. Moritz to spend his winter holidays, his preference was for a more traditional propeller-driven plane…

From the 1860s onwards, English gentlemen have travelled to St. Moritz for the winter, but it was gentleman playboy Gunter Sachs who really turned the village into a mecca for the international jet set in the 1950s and '60s. During the day, the men would enjoy the Cresta Run, while in the evenings they enjoyed the hospitality. In the 1970s, Sachs partied alongside the rich and famous in his own legendary nightclub, the ‘Dracula Club’. As he demonstrates after touching down in March, 1978, there’s no such thing as casual travelling in St. Moritz. 

Photo: RexFeatures

Relive the good old days with our series of vintage snapshots.