Snapshot, 1970s: Ski bunnies and snow chains
Farah Palahvi and her jet-set friends weren’t alone in wearing Carrera shades, skin-tight Bogner outfits and fur-lined moon boots when visiting St. Moritz, Gstaad or Cortina d'Ampezzo in the 1970s. But for those that couldn’t quite stretch to a Range Rover or a Jensen FF as a slope shuttle, a VW-Porsche 914 or BMW would suffice – providing they were fitted with snow chains and a roof-rack, of course. The Alpine-chic of the 1970s might seem a little comical now, but it’s infinitely more glamorous than the grey/black SUV monotony in the valley car parks of today.
Photos: BMW Group Archive / Porsche Classic