Pink pony: 1964 Playmate and her new Mustang
As we mention elsewhere, 1964 saw the debut of not only the super-important Ford GT concept, but also the marque's all-conquering Mustang. Meanwhile, 19-year-old Donna Marie was crowned Playmate of the Year – and became the first recipient of a 'Playmate Car' for her efforts. Coinciding with the launch of the Mustang, Donna was given a 1964.5 model painted in the later-popular 'Playmate Pink', as well as $100,000 cash and a host of other presents. This tradition has continued right up to the present day, and no one can accuse Hef of losing enthusiasm for the idea: 2009 Playmate Ida Ljungqvist was the lucky recipient of a red Mazda saloon.