Five auction houses moved close to $748 million across the week at Monterey, a 73 percent jump on 2025’s results and comfortably the biggest Car Week has ever produced. In Part 1 of this Classic Driver Market Insights special, we break down the sales that changed the Ferrari market in America, where modern, low-mileage cars started commanding the kind of money once reserved for the post-war classics.
We open with the most talked-about result of the week: the very first Ferrari Luce, offered by RM Sotheby's purely for charity, hammered at $40 million, becoming the most valuable new car ever sold at auction. While many are quick to express their feelings towards both the car and the sale, the price is a multiple so far beyond its list price that it says more about brand theatre than market value, but incredibly, it set the tone for everything that followed.
From there we work through the lots that actually defined the room. The 2023 Ferrari Daytona SP3 made $17,825,000, while Mike Tyson's former 1995 F50 sold for $12,105,000, with a yellow example at Mecum pushed the model further still to $14,575,000. The Enzo told a similar story with three hitting the block. A Nero example made $10,675,000 at Broad Arrow, a Rosso Corsa car reached $12,100,000 at Mecum, and RM's own result of $9,410,000 sat lowest of the three, proof that colour, mileage and even which tent the car sits in are now moving eight-figure needles. Alongside those, another member of the big five kept pace, with a barely-driven LaFerrari topping $8,695,000.
Comparing the same models across RM Sotheby's, Mecum and Broad Arrow, the pattern is unmistakable. Condition and provenance still matter, but scarcity within scarcity, the right colour, the lowest miles, the cleanest history is what separates a strong result from a record. In Part 2 of our series, we map the three tiers the market is splitting into, why the V12 halo cars are being reclassified from used supercars to blue-chip collectibles, and where the risk of a speculative bubble begins to show.
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