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Bugatti isn’t horsing around with the one-of-one Brouillard

Bugatti has kick-started their Programme Solitaire for truly bespoke one-of-one vehicles with the W16-powered Brouillard, named after Ettore Bugatti’s favourite horse.

Bugatti is entering a new era of completely bespoke and utterly unobtainable hypercars as they announce their new Programme Solitaire, which will be dedicated solely to producing one-off commissions unlike anything else on the road. This is the first automotive wonder to emerge from the programme: the Brouillard. 

Named after Ettore Bugatti’s favourite horse, the Brouillard is essentially a coupe version of the Mistral and boasts the same 1,578 horsepower (1,600 PS) quad-turbocharged W16 engine. Frank Heyl, Bugatti’s Design Director, describes the deeply personal relationship Ettore and Brouillard shared, and how his equine friend informed Bugatti’s early creations: “He saw in Brouillard a mirror of his own creations; the curves of the horse's body, the muscular flanks, the perfect proportions – these were all elements he tried to capture in the steel and aluminum of his cars.” 

Drawing from that inspiration, the Brouillard features horse motifs throughout the interior, including custom-woven fabric on the seats (which are custom-moulded to the new owner) and door cards, while the gear selector houses a silver bust of Brouillard’s head. 

As for the exterior, the Brouillard shares much with the Mistral while incorporating elements such as a fixed ducktail for aerodynamic stability and twin ram air intakes behind the cockpit reminiscent of the pre-facelift Veyron. Other highlights include green-tinted carbon fibre, and a glass canopy for “An airy, cathedral-like experience.” 

Commissioned by The Perridon Collection, naturally Bugatti will make just this sole example of the Brouillard, which can be considered the ultimate evolution of Bugatti’s W16 era. As for the price? If you have to ask…