This new Parmigiani watch is harder to get than a Bugatti Chiron
The latest fruit of Parmigiani Fleurier and Bugatti’s 13-year partnership, the limited-edition, 290,000 CHF Type 390 is said to embody the Chiron — the 1,500hp automotive tour de force that represents both Bugatti’s cutting-edge future and illustrious past. Etienne Salome, the marque’s head of interior design, understands the brand’s ethos better than most — he even crafts spectacular sculptures of past models in his spare time.