In 1980, Carlo Crocco created the first Hublot and in doing so, broke conventions by producing a gold watch fitted with a black rubber bracelet. The groundbreaking concept made Hublot famous worldwide. Hublot's clients include members of royal families and celebrities, as the brand is considered one of the major Swiss watchmaking firms. One of its most famous models is the '5 Million', which is one of the most expensive watches in the world. In April 2008, the company was acquired by the LVMH group.

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