Founded by the Italian entrepreneur and Fiat heir Lapo Elkann and housed in one of Milan’s historic former Agip fuel stations, Garage Italia is a creative studio that very much puts the onus on customisation, be it of the automotive, fashion or design variety. Inspired by ‘culture in motion’, Garage Italia has produced a plethora of striking cars, including a modern-day interpretation of the Fiat Spiaggina and the BMW i8 Futurism Edition. But it’s now turned its hand to fashion, more specifically a collection of clothing and accessories. Comprising high-quality t-shirts, hoodies, hats and a unisex jumpsuit featuring a beautifully embroidered image of the spectacular Mario Bacciocchi-designed, jet age-inspired fuel station that Garage Italia calls its home, the range can now be browsed and bought right here on Classic Driver. There’s also a sticker set, an ‘Insert Before Driving’ keyring and a water bottle, all of which have gone through the trend-making studio’s concept-to-product process.
