Much has been made of the first televised US presidential debates in American history. Compared with Nixon (perspiring, unfit and sporting a rough five o’clock shadow), Kennedy looked the personification of modern vitality. Well-dressed and professionally made up for an appearance on TV, JFK was clearly ‘the man of the future’. Interestingly, radio listeners decided the event was a one-all draw, clearly demonstrating the power of the visual medium.
With his military background and deportment, plus the ability to wear timeless clothing (whether in presidential meetings, playing with the family or sailing off Cape Cod), JFK often looks like an advert for Ralph Lauren or Tod’s. He frequently wore suits from the New York branch of Savile Row tailor H. Harris – classic Ivy League styling.
There is no better guide to the style and sophisticated ‘look’ of John F. Kennedy than Mark Shaw’s latest book of photographs.
Photos: © 2012 Mark shaw / mptvimages.com