It’s never too early to get out and ride…

The weather gods might be wreaking wintry havoc across Europe this week, but we recently got a tantalising taste of spring when we joined Norton Clothing for a sunny day out in London…

Beast from the East End

We were asked to photograph Norton Clothing’s new Spring/Summer 2018 collection, and mercifully, on shoot day in the capital, the sun shone throughout and the only ‘Beast in the East’ was our Norton Dominator ‘Naked’ roaring through the streets of Shoreditch and Camden. Regardless of whether you own a 1950s classic sports car, a modern convertible, or a vintage motorcycle, it’s all too easy to neglect your pride and joy during the winter months. Our day out with the Norton served as a timely reminder that, despite the sub-zero temperatures, there’s always enjoyment to be drawn. Just don’t drive or ride anywhere — unless it’s absolutely necessary — during this particularly cold spell. It’ll be spring before you know it…

Photos: Robert Cooper for Norton Clothing © 2018

You can find the entire Norton Clothing Spring/Summer 2018 collection at its official website.