Conceived from Max Hoffman’s vision of a stylish, approachable alternative to the 300 SL, the 190 SL Roadster was launched at the 1955 Geneva Motor Show and sold alongside the 300 SL until 1963. In all, 25,881 of the 190 SLs were built, 70% of which were exported to the US. At $3,998, the 190 SL cost approximately half the price of the Gullwing.

This example, one of just 4,032 built in 1956, was completed on June 9, 1956, and delivered to Mercedes-Benz of Los Angeles. Finished in its stunning original color combination of Erdbeerrot Metallic (Strawberry Red, DB 543) over black leather upholstery, this 190 SL is equipped with rare factory options, as seen on the Mercedes-Benz data card, including a transverse rear seat and a color-matched hardtop. A Becker FM shortwave radio, black cloth soft top, and boot round out the period features. In the early 1990s, owner Tom Reiger commissioned a restoration of this car by acclaimed Mercedes-Benz restorer Bob Platz. Upon completion, this 190 SL won Best of Show honors at the International 190 SL Group meet and was recognized by the AACA with First, Senior, and Grand National accolades.

The car presents beautifully today, with its award-winning restoration carefully preserved and showing only limited use since completion. For collectors seeking a 190 SL that checks every box, including 1000 Miglia eligibility, this Mercedes-Benz is an unmissable opportunity to own a truly rare and celebrated example of 1950s European motoring excellence.

*Please note that this vehicle is titled 1957.