Imagine t’s 1997. You’ve just taken delivery of Ferrari F50 #259/349 (chassis 106790) — one of the rarest, most iconic Ferraris ever built.

Then, on the very same day, a personal letter and satisfaction questionnaire arrive. From Maranello. Ferrari wants your feedback. A direct line from you, the owner, straight to the engineers and factory team.

And the letter? Housed in an ultra-exclusive F50 pouch — custom-made by Schedoni in tan leather with a carbon fiber front, and build number 259/349 engraved by hand with a heat pen. Most people don’t even know this exists.

This wasn’t just buying a car. A level of personal connection you just don’t see today.