The Model -During the late 1960's, the image for Oldsmobile went from being your father's family car to being you big brother's hot-rod. Ever since the introduction of the Rocket V8, Oldsmobiles had been building a reputation of being a fast car, even if it did have more luxury appointments than say a Pontiac or Chevrolet. With the introduction of the 442 option in 1964, Oldsmobile also meant muscle and reluctantly, GM execs had finally realized that while not everyone wanted 350+ HP, the sporty image that came to the more pedestrian models helped build sales. Hurst had partnered with other marques prior to teaming up with Olds, but no other brand seemed to identify to the degree the Cutlass based models did. For 1970, Olds had been selected for the honors of pacing the Indy 500 and this was a perfect platform to show off the talents of Lansing with this supreme vehicle. Production was limited, interest was high, and unlike some muscle car special editions, by the end of the model year, there were no left over Hurst/Olds to give those close-out bargain prices.
The Car - As with all of the 1970 Hurst/Olds editions, only one color was available, Arctic White with Gold accents. Customers could opt to have the Indy 500 Pace car graphics installed at the dealership, or left off for a cleaner, meaner look. This example is fitted with all of the standard equipment and a bit more. Under the hood, the detailed 455 Olds engine has been detailed and features all of the production labels and decals. Fitted with power steering, power brakes, discs up front, and the dependable Turbo-Hydramatic transmission, this Olds performs just as the brochures and period review said it would. Extras added to the car include factory air conditioning and for entertainment, there is the AM/FM 8-track audio system. Close inspection will reveal the body panels are nearly flawless in their alignment with the gaps for the doors, deck-lid and hood even all around. The roar of the dual exhaust system is like a symphony for a gear-head. The all vinyl interior is clean and detailed with all of the gauges working as they should. Hard to believe that this is a 47-year-old machine as its lines are timeless and its performance is something to be envied even today. If this was your father's Oldsmobile, you had one pretty cool dad!