The introduction of the LaSalle nameplate for 1927 signaled General Motors’ new emphasis on automotive design which resulted in the establishment of its Art & Colour styling department. Marketed as the companion car to Cadillac, the LaSalle appealed to a younger, more style-conscious buyer. Designer Harley Earl’s efforts are best exemplified in the Roadster body style, such as the example offered here.

This car has recently been part of Leo Schigiel’s noteworthy collection, where it received proper care and maintenance, and continues to present well today. It is finished in a two-tone combination of dark red and black, highlighting the contours of the body and the pleasing flow from the cowl to the cut-down doors, ultimately tapering to the rear deck which houses the concealed rumble seat. Accessories include Trippe lights, grille guard, LaSalle hood ornament, side-mounted spare tires fitted with mirrors, and a foldable trunk rack.

While single-year-production figures for Roadsters are not clear, less than 1,200 were built during the first two years and just two 1927 Roadsters are currently listed with the Cadillac & LaSalle Club. Drawing on LaSalle’s rich performance history, including one pacing the Indianapolis 500 in 1927, and participating in the Mille Miglia in 1928, this Roadster’s next owner is sure to enjoy spirited touring in a rare and historically significant automobile of superb design.