Coys Auction - The Spirit of Motor Cars
Ascot Racecourse,
Ascot,
Berkshire SL5 7JX

Saturday 4th October 2008
Motor Cars at 15:00

SS Cars Ltd was a British car manufacturer that grew out of the Swallow Sidecar Company and was first registered under this new title in 1934, it would be 1945 before the company changed its name to Jaguar Cars Ltd. The Swallow Sidecar Company had moved from its roots making stylish sidecars to become a coachbuilder adding new bodies to other makers'' chassis and running gear before, in 1932, launching a car of its own, the SS1. Four years earlier the factory base had moved from Blackpool to Coventry, in the heart of the British motor industry.

Under the guidance of founder and chairman, William Lyons, the company survived the Depression years by making a series of beautifully designed cars offering exceptional styling and performance. The engines, modified to designs by William Haynes and Harr