1937 Duesenberg Model J

'Throne Car' Limousine Landaulet

Summary

  • Year of manufacture 
    1937
  • Car type 
    Saloon
  • Drive 
    LHD
  • Condition 
    Used
  • Exterior brand colour 
    Green
  • Interior colour 
    Other
  • Interior brand colour 
    Green
  • Location
  • Exterior colour 
    Other
  • Gearbox 
    Manual
  • Drivetrain 
    2wd
  • Fuel type 
    Petrol

Description

Model J Duesenbergs were built for the elite. In both their concept and their cost they were inherently accessible only to the most successful, influential and powerful.

It was inherent in E.L. Cord's positioning of the Model J with understated advertising showing a sparsely drawn black and white sketch of a gentleman, immaculately attired in crisp white, on the deck of his yacht with the only copy being "He drives a Duesenberg."

The Model J's specifications were second-to-none: 420 cubic inches, 265 horsepower, eight cylinders, 32 valves, dual overhead camshafts, choice of 142½" and 153½" wheelbase chassis. When introduced in late 1928 at the 1929 New York Auto Salon the Model J was twice as powerful as its next closest American competitor. So was its price: $8,500 for the bare chassis – because it was assumed that the discerning Duesenberg Model J buyer would commission one of the day's fine coachbuilders to clothe it in individual style, equipment and color