Jaeger-LeCoultre Reverso Ultra-Thin 'Mad Men'
The homage piece echoes the understated but super-suave panache of the show which centres on the men – and women – of the fictional 1960s New York advertising agency Sterling Cooper Draper Pryce. There are no precious stones or exposed complications here; in fact, the watch is a derivation of the subtle Grande Reverso Ultra-Thin model (similar to the one protagonist Draper is seen wearing numerous times in the show), albeit with some tributary addenda.
It’s presented in a commemorative walnut box, which is adorned with the same Sterling Cooper Draper Pryce logo hand-inscribed onto the rear of the piece itself. Additionally, the owner – who will be one of just 25 – receives a personalised letter from Roger Sterling and a copy of his book Sterling’s Gold, autographed by the show’s creator, Matthew Weiner. In keeping with the advertising theme, several high-quality reproductions of Jaeger LeCoultre adverts are also included.
The Grande Reverso Ultra-Thin 'Mad Men' special edition is only available in the United States; however, a little Draper-esque tenacity should allow a European gentleman to procure one for himself.
Photos: Jaeger LeCoultre