This four-person picnic set, finished in polished aluminum, veneer and leather, is just one of around 100 highly personalised, bespoke features developed by the in-house ‘Bespoke’ team at Rolls-Royce over the last 18 months.

“Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up,” says Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “Customers expect a Rolls-Royce Phantom to be tailored to their individual desires and our team of talented designers and craftspeople are more than happy to deliver.”

Bespoke covers the development of anything from personalised tread plates, contrast stitching and seat piping to personalised veneers and unique exterior paints. Plus there’s luggage, glassware and now this opulent picnic set, all designed in-house at Goodwood.

Last year, 75% of all Phantom models included some element of Bespoke, compared with 50% of the cars delivered five years ago. The Bespoke picnic set was first shown at April’s Villa d’Este, and it will be seen again at Salon Privé at the Hurlingham Club from 21-23 July 2010.

Text: Charis Whitcombe
Photos: Rolls-Royce