In an interview with the newspaper, the 'Frankfurter Allgemeine Zeitung', Daimler CEO Dieter Zetsche confirmed that the Stuttgart company would no longer maintain the Maybach brand beyond 2013.
Intended to be a super-luxurious alternative to Rolls-Royce and Bentley limousines, the ungainly 57S and 62S models never found favour with the general public. Compared with the standard-setting, superlative S-Class Mercedes in long-wheelbase form, the Maybach saloons were never big sellers.
It’s likely that future S-Class replacements will feature new, super-luxury, top-of-the-range versions to maintain a foothold in this market.
Text: Classic Driver
Photo: Daimler





