Icons of watchmaking history no.9: Jaeger-LeCoultre Reverso



The latest timepiece in our Icons of Watchmaking History series is the Jaeger-LeCoultre Reverso. Here, Gisbert L. Brunner takes a look at the wristwatch with a special twist.

This is a watch which has been around for an uninterrupted 80 years. It was on 4 March 1931 that René-Alfred Chauvot patented a wristwatch which could slide on its base and swivel… to flip over on itself. His creation was an outstanding success – that lives on today, on the wrists of style-conscious ladies and gentlemen. The Reverso has its roots in faraway India, where the polo-playing British colonists complained that the delicate crystal glass of their watches broke too easily. Chauvot’s solution, the reversible watch, proved ideal.

Icons of watchmaking history no.9: Jaeger-LeCoultre Reverso Icons of watchmaking history no.9: Jaeger-LeCoultre Reverso

Of course, Jaeger LeCoultre has consistently improved the product and, in 2011 – at the ripe old age of 80 – the Reverso is ultra-slim and throroughly up-to-date. Here’s to the next 80 years.

Icons of watchmaking history no.9: Jaeger-LeCoultre Reverso Icons of watchmaking history no.9: Jaeger-LeCoultre Reverso

Icons of watchmaking history -

No. 1: Audemars Piguet Royal Oak

No. 2: Breitling Navitimer

No. 3: Bvlgari-Bvlgari by Bvlgari

No. 4: Cartier Santos

No. 5: Chronoswiss Regulator

No. 6: Heuer Carrera

No. 7: Hublot Classique

No. 8: IWC Portuguese


Text: Gisbert L. Brunner
Photo: IWC


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