Kimi Räikkönen cut the ribbon on the UK’s first Ferrari Store, in the heart of London’s West End. He was joined not only by a throng of journalists, but also by a stunning display of classic and new Ferraris in an adjacent street.

The Regent Street store is the latest in the 25-strong network of luxury retail outlets selling Ferrari-branded merchandise, and automobilia direct from the Scuderia; items such as ex-F1 pistons, conrods or even complete engines and bodywork parts.



The stores are run for Ferrari by the Percassi Group and it was Antonio Percassi who joined Räikkönen and Ferrari Senior Vice President, Direzione Commerciale & Brand, Dany Bahar, to officially open the London store.



The Regent Street emporium comprises 530 square metres of retail space over two floors. As is traditional, the Ferrari Formula 1 driver then signed the counter. He was joined at the event by many leading British Ferrari collectors – who had supplied the superb line-up in Conduit St – as well as triple World Champion, Sir Jackie Stewart, and Pink Floyd drummer, Nick Mason.



‘JYS’, it should be remembered, was never a Grand Prix driver for the Scuderia but was an infrequent member of the Maranello Concessionaires sports car team and clinched the 1967 World Championship of Makes for Ferrari with his second overall at Brands Hatch driving a works-entered P4 spider – the chassis that will be auctioned at Maranello on 17 May.

The Ferrari Store London is located at 193-197 Regent Street, London W1.

Text: Steve Wakefield
Photos: Ferrari / Classic Driver