Ferrari 612 Scaglietti Wallpaper*
Ferrari GB invited Wallpaper*, the leading magazine for design, interiors, fashion and travel, to to design a special Ferrari 612 Scaglietti interpreting the unlimited possibilities available via the Carrozzeria Scaglietti Personalisation Programme. The result was the work of the magazine's Creative Director Tony Chambers and Art Editors Meirion Pritchard and David McKendrick, and was officially launched at this year's Goodwood Festival of Speed.
Massimo Fumarola, Director of Product Portfolio Development for Ferrari S.p.A. commented: ‘We were delighted with the approach taken by Wallpaper* to this very special car. The Carrozzeria Scaglietti Personalisation Programme offers clients almost complete creative freedom and the result with this car is truly amazing, combining a trend-setting style with traditional luxury.’
In addition to the new Handling GTC package and F1 gearbox, Wallpaper* specified the car in a stunning but subtle two-tone paint scheme, with two complementary colours Nero and Blu Pozzi which are also silhouetted in the interior of the car, which has Nero and Blu Scuro leather Daytona seats with Blu stitching.
The bespoke aspects of the car, designed and manufactured under Ferrari’s Carrozzeria Scaglietti Personalisation Programme, are: Wallpaper* branding on the aluminium kickplates, discreet branding on the leather of the glovebox lid, and a custom-made leather pocket for the magazine’s new Wallpaper* City Guides which will be launched in September 2006 as part of the Wallpaper* 10th anniversary celebrations.
Massimo Fedeli, Managing Director of Ferrari GB said: ‘Ferrari clients in the UK are amongst the most demanding and discerning in the world. We asked Wallpaper* to create this unique car to stimulate a debate which would encourage a new generation of personalised Ferraris that reflect the taste, style, elegance and luxury that lie at the heart of Ferrari.’
The Carrozzeria Scaglietti Personalisation Programme isn’t restricted to just the car. Wallpaper* wanted to extend the bespoke elements to the matching six-piece luggage set which has not only been designed in the same Nero and Blu Scuro leather as the interior of the 612 Scaglietti, but the scallops on the luggage (which reflect the scallops which grace the side of the car itself) also feature Wallpaper* branding to ensure the car is truly unique.
Text: Classic Driver
Photos: Ferrari GB
ClassicInside - The Classic Driver Newsletter