Snapshot, 1974: Ferruccio Lamborghini perfects downsizing

It’s 1974, and Ferruccio Lamborghini is feeling jovial. He’s just sold his remaining stake in his eponymous sports car company, amid a crippling global oil crisis and fears of strict new speed limits and potential weekend driving bans…

Just 11 years after founding Lamborghini, Ferruccio has severed all ties with the company that he built into a worldwide success. Increasing economic pressure and soaring gasoline prices have been hitting sales hard for some time, and Ferruccio’s resentment of stringent new speed limits in Italy has ultimately led to the sale of his remaining 49% stake in the company. Ironically, Ferruccio will now retire to his estate in Castiglione del Lago near Perugia, and live life at a somewhat slower pace. There are certainly no speed limits on the Tenuta Lamborghini… 

Returning to the present for a moment, Ferruccio Lamborghini would have been 100 years old today. We’re thrilled to see the company flourishing again.

Photo: Deutsch Jean-Claude via Getty Images 

Relive the good old days with our series of vintage snapshots.