At the 1968 Geneva Motor Show, Pininfarina impressed with the Ferrari 250 P5 Berlinetta Speciale. The design study of a super-sportscar with a V12 mid-mounted engine, based on the P4, boasted aerodynamic developments. In this image taken in the Pininfarina studio in Turin, however, Sergio Pininfarina is contentedly sucking a pipe while another man works at the drawing board. The man in the plaid suit is Pininfarina's brother-in-law, Renzo Carli, who took over as general manager of Carrozzeria Pininfarina in 1958 – and, as a trained engineer, he was also very interested in the technical development of new models. But pencil and paper were not to be their only tools: four years later, Pininfarina and Carli established one of the world's first wind tunnels. Meanwhile, the P5’s most obvious influence was the glass engine cover, used in Ferrari production models right up to today.
Photo: Giorgio Lotti/Mondadori Portfolio via Getty Images