Aston Martin Cygnet: Due for 2011 Production, New Video Released

“An Aston Martin 'tailor-fit' for the city," is how Marek Reichman, Aston Martin's Director of Design, describes the little city car which has been given the go-ahead for production in 2011.

The Cygnet, based on Toyota’s highly rated iQ (which is not mentioned by name in the press release today), will be built at Gaydon. It will be painted and trimmed to a level you’d expect from the British luxury brand, as well as carrying certain bespoke bodywork, such as the grille, for that classic Aston ‘look’.

Cygnet is small but luxurious,” continued Reichman, underlining the hand-crafted nature of the little car, its use of genuine Aston Martin leather and real metal for the interior. “Luxury is not constrained by scale.”

“It is time to think differently. Aston Martin is honest and we don’t make compromises,” added the company’s CEO, Dr Ulrich Bez.

“Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.”

Prices, specifications and ordering details will be confirmed later this year. There is no definite commitment to the company’s original intention to only supply existing Aston Martin customers.

Text: Steve Wakefield
Video: Aston Martin

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