Coys Auction - Automoto D‘Epoca
Padova Fiera
Padova, Italy

Italy

Saturday 25th October 2008

Admission by catalogue only - admits two.

From the introduction of the Eldorado in 1953, Cadillac realised the marketing importance of changing the appearance, specification and performance of its models every year. The psychology of this was to make every year’s new model seem much more appealing than the last, with the hope that affluent, image-conscious buyers would acquire a new car every year. In this respect, Cadillac was one of the protagonists of moving the western world from post-war austerity to the conspicuous consumerism of the 1960s. Ownership of a new Cadillac in America meant that you had ‘arrived’.

No single automotive design better characterises the industry’s late Fifties flamboyance than the 1959 Cadillac, which incorporated totally new styling. Large tailfins, twin bullet taillights, two distinctive roofli