Coys Auction
Fine Motorcars & The Jaguar Legend
Blenheim Palace
Woodstock
Oxfordshire OX20 1PX
Saturday 18th July 2009
Registration Number: TBA Chassis Number: SCCFC20ABAHD10858
Product placement seems to be ever more prevalent in the movie industry these days, with every new film seeming to have an ever increasing number of product tie-ins – from laptops to fast food to tissues.
In the ‘good old days’, having your product star in an international blockbuster was a huge boost to any manufacturer, and Lotus achieved their greatest ever exposure through one of the finest and most novel marketing moves ever – They parked a new Esprit outside the Pinewood office of James Bond Producer Cubby Broccoli, and waited for the call! Product placement at its most literal and basic, perhaps, but it worked, and a legend was born.
The striking new Esprit was perfect for the Bond of the ‘70’s, cutting edge and modern, as Bond fought off the shackles of the associations with Connery and Asto