1952 GMC SERIES 101 1⁄2­TON “CHEVROLET” CUSTOM PICKUP
Designer: Harley Earl

Estimate: $38,000 ­ - $47,000

Chassis Number: 10122P42313
Decoded: 10=1/2­ton; 1=116” WB; 22=228 cid 6­cylinder; P=Pontiac, MI assembly;
42313=42,313th 1953 GMC unit scheduled for assembly at Pontiac
Engine: 350 cid OHV “small­-block” V8
4­-barrel Carburetor / 300 bhp (est)
Turbo Hydramatic Transmission
Power Assisted Four Wheel Hydraulic Disc Brakes

● Outstanding Custom Build
● Mechanical Perfection
● Show Car Ready

The Model: When Chevrolet introduced the new “Advanced Designed” pickup line in late 1947, companion model GMC trucks also received this new styling. With the rounded bull­nose hood, pontoon­-like fenders and a tall easy to get in and out cab, it is no wonder that these were the best-­selling trucks in America and that they stayed in production for over eight years. In recent years collectors have started to turn their eyes toward light-­duty commercial vehicles and this era of Chevrolet and GMC trucks has been leading the way. Builders and customizers have also been following the trend which has led to many suppliers of after­market equipment to offer a wide variety of items allowing for many one­of­a­kind creations. Few other vehicles lend themselves to this art. General Motors recognized their contribution to light-­duty design with both the SSR sport trucks and the HHR cross­overs.

The Car: Starting with a solid GMC “5­window” body and chassis, the artists who created this truck knew the look they were aiming for. First, a one­piece 1954 style windshield was installed, then the front end was beefed up with a Mustang II suspension, disc brakes all around and under the hood a crate 350 V8 topped off with a Weiand intake and 4­barrel carburetor is backed up by a Turbo-­Hydramatic transmission insuring this truck will be going places. Chevrolet identification was used starting with the grill and a giant bow­tie logo across the rear tailgate. Finished in radiant yellow, the interior is done in dark ­brown and light tan fabric featuring a tilt column and custom steering wheel with a set of modern gauges mounted in a stainless panel. The wood slats of the pickup bed are “ballroom floor” smooth, finished to a high luster. Front and rear chrome bumpers offer a sense of protection.