Coys Auction
Ascot Racecourse,
Berkshire SL5 7JX
Sunday 23 May 2010 at 3pm
Registration Number: W561 HFC Chassis Number: TBA
Royal Enfield was the name under which the Enfield Cycle Company (a division of the British arms-making company Royal Small Arms Factory in Enfield Lock), made motorcycles, bicycles, lawnmowers and stationary engines. This legacy of weapons manufacture is reflected in the logo, a cannon, and their motto "Made like a gun, goes like a bullet". Use of the brand name Royal Enfield was licensed by the Crown in 1890.
In 1955 Enfield of India started assembling Bullet motorcycles under licence from UK components, and by 1962 was manufacturing complete bikes. Enfield of India bought the rights to use the Royal Enfield name in 1995. Royal Enfield production, based in Chennai, continues and Royal Enfield is now the oldest motorcycle brand in the world still in production with the Bullet model enjoying the longest motorcycle production run of all time.
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