RECover, RECycle, REClaim

The concept behind REC’s new 901 collection of watches, made from and inspired by salvaged air-cooled Porsche 911s, came into fruition based on a public vote conducted on the company’s website, where the 911 fought off the Dodge Charger and Volkswagen T2 for muse status — no contest for most. The 901 moniker is no mistake, as it’s used in a nod to the beginning of the 911’s history, when it was originally named the 901, but due to Peugeot already using three digit numbers with 0 as the middle number on many models (and them throwing a bit of a fuss), they replaced the 0 with a 1. With its 44mm, four-piece stainless-steel case, Miyota calibre 9100 movement, and a power reserve of 40+ hours, each piece will also feature unique components recycled from a Porsche 911, with a replicated car VIN tag attached as a daily reminder of the life it's already lived, giving each piece its own unique story. Available in three colour combinations — brown and tan, blue and black, or black with orange stitching — the 901 will be available for 1,795 US dollars in stores. 

Photos: REC