Singer Reimagined

Kontaktperson: Marco Borraccino
Carouge, Schweiz
Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well-known watch designer. The connection over design and engineering was instant. During almost a year, Rob in California and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons. From this discussion, an idea was born; to create mighty timepieces that would reimagine high-watchmaking. Singer Reimagined has been launched in Geneva in June 2017. Our watches are defined by that same guiding principle: the need to improve, ignore convention, edge closer to perfection and ask "what if?" We believe that beauty comes from the uncompromising pursuit of functionality, obsessively searching for ways to optimize every elemental strand of design. A flagrant disregard for the concept of "good enough" and a willingness to overturn convention characterizes our work. The end result must delight, borne from the single-minded pursuit of aesthetic and engineering perfection. As we at Singer love the icons of automotive design, so too are we fascinated by the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds. Nothing would have been possible without this team of industry experts, who bring together an unparalleled depth and breadth of skill and experience. Just as Agenhor has played a pivotal role in the development of this revolutionary chronograph, so too has every manufacturing partner made an invaluable contribution. Singer Track1: a radical new movement and a radical new focus on legibility through the display of all chronograph functions in the center of the dial. Each edition of our chronographs are powered by a revolutionary movement: the AgenGraphe. Being part of the Singer Reimagined adventure is not about playing it safe, it is about authentic collaboration, united by a need to explore beyond the boundaries of traditional swiss mechanical watchmaking in search of a brush with perfection. FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITE WWW.SINGERREIMAGINED.COM

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