FERRARI F40, F50 AND ENZO PRESS KITS
-
TypAutomobilia
-
Baujahr1987
-
Standort
Beschreibung
Even though Ferrari has consistently crafted rare and coveted automobiles since its inception, the 1980s ushered in a new era: one characterized by marketing strategies and official limited editions. This era commenced with the introduction of the 288 GTO in 1984, and although the F40 isn't numbered, the practice persisted and has never ceased to this day
The one for the F40 was printed in 1,700 copies in September 1987 by Arbe in Modena. It bears the reference Ferrari 477/87 and its contents are in English. The 24 pages in 31x22.3 cm format are complemented by a print run of 4 photos in 24x17.7 cm and a 12-page mini-catalogue on the subject of "Composite materials in automobile engineering".
As for the F50, the 32 pages in Italian measure 33x24 cm. Puntografico S.p.A. printed 2,000 copies in April 1995, with Ferrari referencing it as 968/95.
Finally, the press kit for the Enzo, issued in 2002, comprises 24 pages measuring 26.5x26.5 cm, featuring content in both English and Italian. This set, ref. 1854/02, also includes a CD-ROM containing photos.