Coys Auction - Spring Classics
Royal Horticultural Halls
Elverton St
Westminster
London SW1
Tuesday 8 March 2011
Estimate: £70,000 - £80,000
Registration Number: TBA
Chassis Number: 19076
Forerunner of the marque 'Jaguar' from SS Cars Ltd of Coventry, the SS1 predated yet epitomised the later advertising slogan, "Grace, Space, Pace." Founded in 1922 in Blackpool by William Walmsley and William Lyons, the Swallow Sidecar & Coachbuilding Company branched out into motor manufacture in 1926. The SS1 was Sir William Lyons’ first venture into full scale car manufacture and represented a massive leap from his previous venture producing elegant bodies for motorcycle sidecars and for chassis from established manufacturers. The staple model was its first effort, the SS1, which gave the world the first opportunity to see Sir William Lyons’ styling flair, a feature of every SS and Jaguar model until his retirement nearly forty years later.
Based on a six-cylinder engine in a modified Standard chas