Coys Auction - Techno Classica Essen
Hall 3, Stand 1.02
Saturday 4th April 2009
Admission by catalogue only - admits two.
Tel: +49 (0) 201 5233 1011/1012 Fax: +49 (0) 201 5233 1251
2nd April from 10.00 - 18.00
3rd April from 10.00 - 19.00
4th April from 09.00 until start of sale
Collectors Auction at 14.00
Motorcars Auction 15.30
The early 1930s was not the best time to launch a new car company, famous makers were collapsing all around as the Depression took hold, but William Lyons was a shrewd judge of human nature: he knew he could succeed if he gave people what they wanted and he had a fair idea what that was. He also took the view that it was no more expensive to make a beautiful car than it was to make an ugly one and his company, Swallow Sidecars, already had an impressive record in making superb bodies on proprietary chassis.
It was a short step to using proprietary components in a new range of cars. That way he kept costs down, and if the early cars