Gentlemen, start your engines!
Classic Driver is the leading international platform for prestige modern cars, classic cars and exclusive lifestyle products, generating more than 3.5 million page impressions per month.
Renowned for its quality and authority, the Classic Driver Magazine offers daily updates and considered opinion on the world of rare classic cars, supercars, collectors' car auctions, watches and other lifestyle products. The content is edited daily in Hamburg and London, and appears in three editions: English, German and French.
In the Classic Driver Marketplace, a discerning international readership will find a unique selection of luxury and rare classic cars from all over the world.
With one of the most exclusive and targeted online audiences, Classic Driver is the ideal environment for advertisers looking for the very best possible readership. On Classic Driver, prestige and quality products find a significantly above-average-income audience. Our readers are passionate connoisseurs who value the authentic, the beautiful and the original.
With more than 50,000 loyal, opt-in subscribers, the Classic Driver Newsletter is a standard-setter for the automotive and lifestyle markets.
- 97% are men
- 57% are between 40 and 59 years old
- 30% of our readers have a disposable monthly household income of 15,000 euros or more
- 55% of our readers are business owners, CEOs, senior managers and professionals
- 52% of our readers plan to spend between 20,000 and 100,000 euros on a prestige car
- 8% of our readers plan to spend more than 300,000 euros on a prestige car
Purchase intentions of our readers over the next 12 months:
- A luxury car: 54%
- A luxury watch: 36%
- Luxury hi-tech products and gadgets: 26%
- Luxury travel: 20%
- Art & interior design: 13%
- Property: 15%
- Fashion accessories: 10%
- Jewellery : 8%
- A yacht or a boat: 7%
- A plane or a helicopter: 2%
*Source: reader survey May 2011
For advertising on Classic Driver please contact us:
Tel +41 (0)43 300 56 10