Schedoni has been an official supplier of made-to-measure leather suitcases to Ferrari since 1977. Since then, every new Ferrari has had a perfectly designed set of luggage available from the Modenese craftsmen.
The origins of the company go back to 1880 when Celso Schedoni opened a small hand-made footwear workshop in Formagine. His son, Giuseppe, took over the business on his father’s death in the 1930s – and promptly sold all the equipment to a shoemaker in Modena, on the condition that he could become an apprentice and learn everything about the leather trade.
A few years later Giuseppe became the head of the firm, and after WW2 decided to start his own business in Modena (following the principles of his father) soon employing 140 people and making 90 pairs of shoes a day. In the 1970s Mauro Schedoni (Giuseppe’s son) joined the company and, making the most of what was then a dynamic and evolving market, decided to make the firm’s products more diverse with the addition of luggage, then clothing and accessories.
The first contact with Ferrari came in 1976, when Mauro Schedoni’s 308 GTB-owning brother-in-law Franco Folli asked him to make a set of luggage that exactly fitted his ‘red racer’. The result was a Christmas present for Franco that year and a meeting with Ferrari’s Sales Manager who, on seeing the fitted luggage, realized that ‘at last we’ve found the answer to all those people who complain about not being able to fit their luggage in their Ferrari’.
It was in 1977 that the very first set of custom-made luggage was made; for the iconic 308 GTB. As a result of that,the Hollywood Ferrari dealer ordered a set of bespoke upholstery for one of the cars, a feat repeated 19 times between 1977 and 1980.
Since 1977 each new road car from Maranello has had its ‘own’ Schedoni luggage, and the company his diversified into an exclusive Ferrari diary for the directors at Maranello and VIP clients, as well as small briefcases, folders and portfolios – all with the unmistakable style of Maranello.
Schedoni has also been involved in F1 for Ferrari, supplying the leather seat covers for the likes of Arnoux, Tambay, Prost, Mansell and Schumacher in grand prix cars of the ‘80s and ‘90s. Special models like the limited edition F50 also have special Schedoni seating, in the era before carbon-fibre, Kevlar and Nomex.
Over 12,000 sets of Ferrari luggage have been produced since that first ‘Christmas Present’ in 1977, as well as 52,000 briefcases and other small pieces of leather goods. Ferrari’s constant introduction of newer and even more desirable models keeps the family busy – with little time for the other passion of its life, the production of Aceto Balsamico Tradizionale di Modena.
The Schedoni Ferrari Collection is available exclusively through official Ferrari dealerships worldwide, as well as the Ferrari Owner’s Site . For further information on other Schedoni products please visit www.schedoni.it.