Gordon Murray joins Lotus in advisory role - Classic Driver - magazine

Benvenuti nel più grande mercato di auto di lusso del mondo

	mostra	Gli ultimi 200 annunci >>
	Advanced search	Gli ultimi 200 annunci >>

news

31/08/2011
Gordon Murray joins Lotus in advisory role

Gordon Murray has joined Group Lotus as a member of its Advisory Council. The legendary car designer - who was responsible for the McLaren F1 - will offer his knowledge and experience, which may turn out to be crucial to the success of the company's ambitious future development plans.

Murray will join other members of the Lotus Advisory Council, which also includes Bob Lutz (former GM Vice-Chairman), Frank Tuch (former Director of Quality Management at Porsche), Tom Purves (ex-Rolls-Royce CEO) and Burkhard Göschel (former BMW board member responsible for R&D). Lotus taps into the collective experience of the group to address matters such as strategy, technology, brand, quality, marketing and distribution.

Lotus CEO Dany Bahar has already poached a number of his key staff from rival manufacturers, including Donato Coco - who penned the 458 Italia whilst Design Director at Ferrari - and former Rolls-Royce and Maserati CEO Karl-Heinz Kalbfell.

"For years I’ve been a huge admirer of Lotus, I have great respect for the legacy that Colin Chapman created and I think what Dany and the team are doing is a really good thing for the brand," said Murray. "He’s taking the strength from Chapman’s principles and taking the business to the next level whilst still keeping the general ethos - not an easy task! I’m really looking forward to contributing to Group Lotus during this exciting time."

Murray almost joined Lotus in 1969, but the move fell through and he ended up at Brabham where he worked on the BT46B ‘fan car’, amongst others. Murray’s new role with the Norfolk firm will be a part-time one, which will also allow him to concentrate on his own T27 city car project and iStream manufacturing process.

Text: Joe Breeze
Photos: Newspress

ClassicInside - The Classic Driver Newsletter
Free Subscription!

Browse the news archive

Mostra archivio articoli